Performance-driven B2B sales build-out

Consistently and reliablywin new B2B customers.Without the stress and risk of building outbound sales on your own. We build it in-house, together with you.

We open and manage your direct outbound B2B sales channel together with you, using cold calling, cold outreach, training as well as sales processes proven for outbound — supported by our own purpose-built software and the latest AI tools. Where needed, we help you recruit top salespeople. From it, we build a scalable outbound sales system together with you.

How we work

* In the intro call we take an honest, critical look at whether a B2B cold-outreach channel actually makes commercial sense for you.

FoundersStartupsSMEsB2B offeringSales build-out

We work with companies that …

  • are founder-led, growing, or currently building a sales department
  • are SMEs that already have a working sales function but no systematic outbound yet
  • have a validated B2B offering and want to win new customers predictably
  • don't want to or can't build their outbound or sales team on their own
  • want experienced sales leadership on demand as Head of Sales as a Service
Success-securedNo hiring riskHonest feasibility check

Our compensation is tied to your results – depending on the program:

  • Program Outbound Sales System Build: building an outbound sales system – including a joint target agreement with success-secured compensation*
  • Program Outbound Proof (Market Validation): predominantly success-based compensation
  • A substantial part of our compensation is tied to measurable results
  • Honest feasibility check upfront — we only start if the channel works for you

* If new revenue of a minimum of €300,000 within the agreed term is realistic after a joint viability analysis.

How the model works
Sample references & partners
DeepTech Hub
Valkental
MotionLab Berlin
Helios 3D Power
KI Agent
DeepTech Hub
Valkental
MotionLab Berlin
Helios 3D Power
KI Agent
Problem

Your market is out there — but you're not addressing it systematically enough.

When a B2B offering already works but new customers still arrive too randomly, the market usually isn't the problem — what's missing is a systematic outbound engine. New customers come from referrals, network, founder-led sales or pure inbound activity. Outbound, by contrast, was either never properly tested or fell flat on weak lists, generic messaging, missing follow-up or poor management.

Tap a point for more detail

  • Inbound isn't doing badly — real scaling needs outbound
    At many B2B companies, the existing sales team believes enough leads or customers come in through inbound — so outbound seems irrelevant. As a founder or managing director, that leaves your growth to chance: you get the customers who find you — not the ones you proactively target. In many teams outbound is unpopular simply because nobody was ever taught it properly. The two don't exclude each other: with a clean setup, training and consistent management, outbound becomes a second, predictable growth channel — and your existing team benefits from far more deals with larger volumes. We build internal outbound teams together with you — from hiring through onboarding.
  • Internal sales resources are missing
    Anyone without an internal person who can set up and steer outbound properly risks pulling the wrong lever for months. Tools, lists and templates don't replace experienced sales management — and that's exactly what's almost always missing at this stage.
  • Outbound was never properly validated
    Many companies have "tried" outbound — usually via a generic tool, a weak list or a junior hire. The result: no traction, wrong conclusions about the market and the assumption that outbound doesn't work. In reality, only the execution wasn't solid.
  • Lead-gen agencies often deliver only surface-level meetings
    Classic lead-gen agencies optimize for meeting quantity, not pipeline quality. The result: calls with the wrong contacts, weak pre-qualification and low close rates. Sales doesn't get better — just louder.
  • Follow-up and pipeline management aren't consistent
    Most deals only close after several touchpoints. Without clean follow-up, defined stages and consistent pipeline reviews, exactly those opportunities you've invested the most time in get lost — and forecasts become gut feel instead of a management tool.
  • There's no repeatable outbound process
    As long as outbound consists of one-off actions instead of a defined process, it can't be scaled, delegated or reliably planned. What you need: defined outbound target segments, clear messaging per segment, documented sequences and call playbooks, plus KPIs for every stage — from first touch to close. Outbound has to be built explicitly and individually: either within a dedicated outbound team that is purpose-built, trained and coached — or within an existing team that gets trained and sensitized for outbound. Fears or aversions toward outbound are common — with proper training, cleanly set-up outbound processes & systems and, above all, the right example set by outbound experts, they don't have to be.
  • Top salespeople keep growing — with you or somewhere else
    Top salespeople don't stay when the learning stops. Without regular coaching, honest feedback and a clear next level, they quickly fall behind their own ambitions. The result: they leave — usually right when they'd be most valuable to you. Since outbound is one of the most demanding disciplines in sales, this applies here more than anywhere. At the same time, outbound is one of the best training grounds for salespeople: within a short time you gain a great deal of experience and can put sales concepts and methods to the test and refine them. That is often exactly where the strongest account executives with high closing power emerge.
Solution

We don't build a theoretical sales process. We move your market.

We combine classic sales work with modern AI infrastructure: finding target customers, personalized outreach, phone follow-up, building pipeline and analyzing which audience and offering angle really works.

The goal isn't just more activity — it's real market reaction: replies, conversations, opportunities and solid learnings. And in the end, what really matters — new customers and partnerships actually won.

Customer voices

Structural build-out and individual coaching as the success formula — excerpts from feedback by coachees from B2B projects we've delivered with Outbound Sales System Build and hands-on coaching.

We build sales departments from zero and guide them to seven-figure annual revenues. We are also an official sales service provider of Deep Tech Hub Berlin (de:hub initiative of the German Federal Ministry for Economic Affairs).

Eric Schifferings
Eric Schifferings
Founder & Managing Director, Valkental GmbH
Key results from the collaboration:
First net annual million: after 2 yearsB2B annual revenue: 7-figureLong-term B2B customers: 500+Additional (one-off) enterprise projects: 300+Sales team built: 4 team members

Since we started the B2B sales function, a lot has happened through our collaboration. Philip owned the B2B build-out end-to-end as external Head of Sales and coach — from the first step to the first million in annual revenue, professionally and fully independently.

As founder of Valkental GmbH I was facing a typical challenge back then: a strong product, but no functioning B2B sales. We got the occasional inbound request, but there was no dedicated team and no processes. I first tried to run and build sales myself — it quickly became clear that this wasn't the right way.

That's when I started working with you. Philip stepped in operationally as external sales lead and coach right away. Through cold outreach, hiring strong salespeople and training, you systematically built the B2B sales function and established solid structures from day one — CRM, tracking, processes.

After just two years of working together, B2B has become a real pillar of the business: 500+ long-term and hundreds of additional B2B customers, seven-figure annual revenue, 4 successful salespeople delivering high five-figure numbers every month. And from my perspective as a founder, the decisive part: the investment paid back quickly. It's a lasting asset.

What made working with you especially valuable: you combine deep sales expertise with the reality of startups and sometimes difficult market phases. Challenges aren't analyzed in theory — they're tackled and solved directly in practice, with an optimistic and hands-on approach.

Founders shouldn't underestimate B2B sales. Building it out is highly complex and requires expertise, clear structure from the start, and a deep understanding of what sales build-out actually demands — especially when starting from zero.

For me this collaboration was decisive for our success. During the collaboration, several million euros in net B2B revenue have already been generated for us.

I can recommend this without reservation.

DL
Dr. Lucas Schwarz
New Business Sales Manager, Valkental GmbH
Key results from the collaboration:
Additional monthly revenue: high five-figureConfidence in sales: significantly higher

The coaching made a real difference for me and was worth its weight in gold. Sales is taught very authentically — not theoretical or scripted, but grounded in reality and directly tied to my own conversations. Especially helpful is the clear, solution-oriented approach. Existing challenges are analyzed precisely and translated into concrete, immediately applicable solutions. That creates quick clarity and confidence in daily sales work.

The impact shows in the results too. Through the coaching I've been able to meaningfully increase my revenue — with individual months adding a solid five-figure uplift in new business. Beyond pure performance, my fundamentally positive attitude toward sales has become even stronger. Even in challenging phases I now have significantly more clarity and confidence. Thanks to the coaching, I can act with authority and authenticity in any situation.

NM
Niklas Mürau
Business Development Associate, Deep Tech Hub Berlin
Key results from the collaboration:
Project size per deal: high five-figureNew B2B customers: regularlySales processes: newly set up

Philip supported me over several months as a sales and management coach in building out the sales function for MotionLab Berlin and the Deep Tech Hub (de:hub initiative). When I started in my role as Business Development Associate, a lot was still unclear — not least because the department was being built from scratch. Philip's targeted coaching helped me enormously to find a structured entry point and become effective quickly. Thanks to his support I now regularly win new B2B customers — often with complex business cases and project volumes in the high five-figure range. What I especially appreciate about Philip is his open and direct manner.

He names challenges clearly, but always comes with concrete proposed solutions. Through his feedback we didn't just set up new sales processes together — we also visibly improved internal workflows. The mentoring is personal and individual, and I particularly like that he teaches sales and business development based on proven concepts that you then immediately apply in practice, tailored to your own situation. There's none of the shallow memorization and script-reading you often see in sales. That's exactly what makes conversations with potential customers today noticeably more authentic, more enjoyable, and more successful. Especially for building new sales structures, an experienced coach like Philip is, from my perspective, indispensable. I recommend him without hesitation.

FS
Friedrich Schrage
New Business Sales Manager, Valkental GmbH
Key results from the collaboration:
Monthly new-business revenue: high five-figureRevenue targets: exceededTarget compensation: reliably achieved

When I started in new business at Valkental, I didn't come from a classic B2B sales setup. I had previously worked as an account manager, but I didn't yet have a structured, conceptual understanding of new-business sales. Through the coaching with Philip I've built up significantly deeper sales expertise — including conversation flow, questioning technique, objection handling and building a clean, goal-oriented and high-revenue pipeline.

The result: I bring in stable, predictable and recurring revenue in new business. The revenue targets set for me were ambitious and have been met and exceeded since I started, across the past year. As a result I've been able to reliably hit my performance-based target compensation. I regularly bring in high five-figure revenues in pure new business every month. What I especially appreciate is that the collaboration doesn't end at onboarding. Sales is understood here as an ongoing development process. Even though Philip is formally an external coach, the collaboration feels very integrated, because he deeply understands sales, human psychology and also Valkental's sales processes and strategy. For me this coaching is a clear added value of working at Valkental and a key factor for my current sales success.

Who's behind this

The team behind your sales

Philip Gottschlich

Philip Gottschlich — Head of Sales, Coach & Mentor

As external Head of Sales, coach and mentor we support companies and startups in building B2B sales — from the first pipeline to predictable seven-figure annual revenues.

  • Coach in the deep tech and startup space

    Official Sales Coach of MotionLab Berlin / Deep Tech Hub Berlin (a de:hub initiative of the German Federal Ministry for Economic Affairs) — directly involved in sales build-out at the heart of the German startup and tech scene.

  • Hands-on & partnership-driven

    Personal, structured, authentic — designed for sustainable results, not short-term sales tricks.

  • Track record of demonstrable sales results

    Built sales teams from zero and scaled them, through targeted structure and coaching, to stable seven-figure annual revenues.

SH
FK

Tech & AI in the partner setup — Sebastian & Florian

For AI and automation in sales we work closely with Sebastian and Florian — two partners who focus exactly on where technology measurably drives revenue.

  • Sebastian — AI & automation

    10+ years of IT experience; builds AI solutions that take load off sales and marketing — from first customer contact to closed deal.

  • Florian — sales psychology & marketing

    10+ years of marketing experience from global brands to startups; makes sure AI doesn't just work but actually lands psychologically in customer conversations.

Together we combine strategy, technology and sales — and apply AI where it drives real revenue impact.

Services and collaboration

Market reaction, sales system, scaling – the right program for your sales build-out.

Whether you want to validate outbound, build a complete sales system or professionally manage existing structures: you enter with the program that matches your current needs.

Program 1
Performance-based

Outbound Proof

We test if and how your offering generates qualified demand through direct sales. We define target audiences, build lead lists, develop messaging, launch cold email / cold calling and measure real market reaction.

Services and target output
  • Target customer hypotheses
  • AI-driven lead research
  • Cold email / cold calling
  • First replies and conversations
  • Pipeline kick-off
  • Clear learnings
  • New customers / partnerships won (success fee)

Setup fee plus success fee.

Most chosen in B2B sales
Program 2
Backed by a success commitment

Outbound Sales System Build

We build a repeatable sales process together with you. Initial sales experience or individual wins become a system with CRM structure, follow-up logic, playbooks, KPI tracking and clear ownership.

Services and target output
  • Includes the services from Outbound Proof – plus:
  • Sales cockpit tailored to your company with bundled sales know-how
  • Sales enablement and sales operations systems (e.g. sales training modules, lead scoring, automatic call briefing)
  • Individual coaching and strategic sales consulting
  • Building and continuously optimizing your sales structures and systems
  • Building and leading your sales team, including hiring support
  • Predictable new customer acquisition through a proven cold outreach process — backed by a success commitment

Setup fee / retainer, including a joint target agreement with success-secured compensation.*

* If new revenue of a minimum of €300,000 within the agreed term is realistic after a joint viability analysis.

Program 3
On request · for existing sales structures

Head of Sales as a Service

Once the sales approach is in place, we take over the ongoing management on request: pipeline reviews, KPI analysis, coaching, campaign optimization and AI-driven sales steering.

Services and target output
  • Includes the services from Outbound Proof and Outbound Sales System Build as needed – plus:
  • Your own Head of Sales (fractional) – significantly more intensive support and strategic sales leadership
  • Weekly reviews, KPI and pipeline management, campaign optimization
  • AI-driven analysis in the Sales Management Center (our own software)
  • Implementation of additional specialist sales software as needed

Typically longer terms (1–3 years depending on the business model), including a joint target agreement with success-secured compensation.*

* If new revenue of a minimum of €1,000,000 within the agreed term is realistic after a joint viability analysis.

Two models for our programs

Done with you as standard — done for you on request.

Standard — "Done with you"

You either step into sales operationally as a founder for the start – or you provide a suitable sales person from your team. We guide you professionally, because only if you walk this path yourself at least for the start will you truly understand and master sales.

Over time, we build the structure together on top of that, hire sales staff with you and expand the system.

On request — "Done for you"

In some cases and depending on the business model and agreement, it may be possible after discussion for us to take on most of the operational sales work — from cold calling and email outreach to meeting generation. This naturally requires additional resources.

AI leverage

AI applied where it actually creates leverage in sales.

AI doesn't replace sales. AI amplifies it. We use AI for research, segmentation, personalization, email variants, follow-up suggestions, market analysis and reporting. What matters remains the same: real conversations with real target customers.

  • Better target-customer research
  • Faster personalization
  • Segmented outreach
  • Faster testing of different offering angles
  • Structured analysis of market reaction
  • Better follow-up discipline
Who this is for

For companies with a B2B offering that already have an offer — but not yet a predictable new-customer channel.

A fit for
  • Companies with a validated B2B offering
  • Companies with products or services that require explanation
  • Companies with high deal values or high customer lifetime value
  • Founder-led sales teams
  • Companies with first customers but no scalable outbound process
  • Companies without dedicated SDR / sales build-out resources, or where the build-out isn't running optimally so far
  • Companies that need more qualified conversations and closes with real customers
Not a fit for
  • Companies with completely unvalidated offerings and no paying customers
  • Companies with very low deal values
  • Companies with B2C offerings
  • Companies with unclear target audiences
  • Companies that just want cheap meetings
  • Teams without willingness to follow up and collaborate, or with visibly missing commitment to joint execution
How we're different

Not a classic lead-gen agency and not just plain sales coaching.

We don't just deliver contacts or surface-level meetings. Our goal is a commercially sound new-customer channel: audience, messaging, outreach, phone, follow-up, CRM, pipeline and analysis.

Classic lead-gen agency

  • Focus on meetings
  • Often little context
  • Little ownership after handover
  • Barely any system build-out

Classic sales coaching

  • Focus on training
  • Little operational execution
  • Often no direct market reaction
  • Depends on internal execution

outboundpartner.io

  • Target customers + messaging + outreach + phone + follow-up + pipeline
  • Real market reaction
  • Performance-driven entry
  • Transition into a repeatable sales system
Why now

A working new-customer channel is too important to leave to chance.

When a B2B offering already works but new customers still arrive too randomly, the issue usually isn't the market — it's a channel problem. We test that channel under real conditions and build a system out of the signals that work.

Every month without a predictable new-customer channel isn't a neutral state — it's lost business. Depending on business model and potential, we're talking six- to seven-figure amounts per year that simply don't make it into the pipeline. The earlier a systematic sales approach is in place, the sooner lost revenue becomes realizable.

Talk to us

Let's check whether direct sales can work for your offering.

In a short call we look at offering, target audience, deal size, existing customers and possible outbound levers.

FAQ

Common questions before the intro call.