Consistently and reliablywin new B2B customers.Without the stress and risk of building a sales team on your own.
We test, open and manage your direct new-customer channel with cold calling, email outreach, AI-driven personalization and clear pipeline logic — with minimal entry risk in the first step. Once the approach proves out, we turn it into a repeatable sales system.
* In the intro call we take an honest, critical look at whether a B2B cold-outreach channel actually makes commercial sense for you.
We work with companies that …
- are founder-led, growing, or currently building a sales department
- have a validated B2B offering and want to win new customers predictably
- don't want to build their outbound or sales team on their own
- want experienced sales leadership on demand as Head of Sales as a Service
Compared to building your own sales team, your financial risk drops significantly:
- A one-time setup fee instead of ongoing fixed costs for a Head of Sales
- Most of the compensation is tied to measurable results
- No hiring risk like with a traditional sales hire
- An honest feasibility check upfront — we only start if the channel adds up for you
Your market is out there — but you're not addressing it systematically enough.
When a B2B offering already works but new customers still arrive too randomly, the issue usually isn't the market — it's structural gaps in the sales build-out. New customers come from referrals, network or founder-led sales. Outbound was either never properly tested or fell flat on weak lists, generic messaging, missing follow-up or poor management.
Tap a point for more detail
Referrals aren't enough anymoreLearn more
Referrals and network are a great start, but they aren't predictable. You never know when the next qualified lead will come in and can barely steer growth. As soon as you need reliable numbers for forecasting, hiring or product development, you're missing a second, actively controllable source.Founders are stuck too deep in salesLearn more
In the early phase, founder-led sales is right — at some point it becomes the bottleneck. Every hour spent on outbound, follow-up or discovery calls is missing from product, strategy and team. As long as sales depends entirely on you, the company is harder to scale.Internal sales resources are missingLearn more
Anyone without an internal person who can set up and steer outbound properly risks pulling the wrong lever for months. Tools, lists and templates don't replace experienced sales management — and that's exactly what's almost always missing at this stage.Outbound was never properly validatedLearn more
Many companies have "tried" outbound — usually via a generic tool, a weak list or a junior hire. The result: no traction, wrong conclusions about the market and the assumption that outbound doesn't work. In reality, only the execution wasn't solid.Lead-gen agencies often deliver only surface-level meetingsLearn more
Classic lead-gen agencies optimize for meeting quantity, not pipeline quality. The result: calls with the wrong contacts, weak pre-qualification and low close rates. Sales doesn't get better — just louder.Follow-up and pipeline management aren't consistentLearn more
Most deals only close after several touchpoints. Without clean follow-up, defined stages and consistent pipeline reviews, exactly those opportunities you've invested the most time in get lost — and forecasts become gut feel instead of a management tool.There's no repeatable new-customer processLearn more
As long as every new customer is a one-off, sales can't be scaled, delegated or reliably planned. What you need: defined target segments, clear messaging, documented playbooks and KPIs you can steer along.Top salespeople keep growing — with you or somewhere elseLearn more
Top salespeople don't stay when the learning stops. Without regular coaching, honest feedback and a clear next level, they quickly fall behind their own ambitions. The result: they leave — usually right when they'd be most valuable to you.Hiring the wrong sales person too early can kill the projectLearn more
Simply hiring a sales person before the systems are in place leads to bad decisions far more often than average. An experienced Head of Sales who could actually deliver is hard to find — and usually not affordable at this stage. Wrong hires jeopardize the entire project's success, and founders often only notice once the situation has already escalated. Better to start directly with proven sales professionals who significantly reduce these risks and deliver proof of concept in the sensitive early phase.
We don't build a theoretical sales process. We move your market.
We combine classic sales work with modern AI infrastructure: finding target customers, personalized outreach, phone follow-up, building pipeline and analyzing which audience and offering angle really works.
The goal isn't just more activity — it's real market reaction: replies, conversations, opportunities and solid learnings. And in the end, what really matters — new customers and partnerships actually won.
Testimonials
Structural build-out and individual coaching as the success formula — excerpts from feedback by coachees from B2B projects we've delivered with Sales System Build and hands-on coaching.
Since we started the B2B sales function, a lot has happened through our collaboration. Philip owned the B2B build-out end-to-end as external Head of Sales and coach — from the first step to the first million in annual revenue, professionally and fully independently.
As founder of Valkental GmbH I was facing a typical challenge back then: a strong product, but no functioning B2B sales. We got the occasional inbound request, but there was no dedicated team and no processes. I first tried to run and build sales myself — it quickly became clear that this wasn't the right way.
That's when I started working with you. Philip stepped in operationally as external sales lead and coach right away. Through cold outreach, hiring strong salespeople and training, you systematically built the B2B sales function and established solid structures from day one — CRM, tracking, processes.
After just two years of working together, B2B has become a real pillar of the business: 500+ long-term and hundreds of additional B2B customers, seven-figure annual revenue, 4 successful salespeople delivering high five-figure numbers every month. And from my perspective as a founder, the decisive part: the investment paid back quickly. It's a lasting asset.
What made working with you especially valuable: you combine deep sales expertise with the reality of startups and sometimes difficult market phases. Challenges aren't analyzed in theory — they're tackled and solved directly in practice, with an optimistic and hands-on approach.
Founders shouldn't underestimate B2B sales. Building it out is highly complex and requires expertise, clear structure from the start, and a deep understanding of what sales build-out actually demands — especially when starting from zero.
For me this collaboration was decisive for our success. During the collaboration, several million euros in net B2B revenue have already been generated for us.
I can recommend this without reservation.
The coaching made a real difference for me and was worth its weight in gold. Sales is taught very authentically — not theoretical or scripted, but grounded in reality and directly tied to my own conversations. Especially helpful is the clear, solution-oriented approach. Existing challenges are analyzed precisely and translated into concrete, immediately applicable solutions. That creates quick clarity and confidence in daily sales work.
The impact shows in the results too. Through the coaching I've been able to meaningfully increase my revenue — with individual months adding a solid five-figure uplift in new business. Beyond pure performance, my fundamentally positive attitude toward sales has become even stronger. Even in challenging phases I now have significantly more clarity and confidence. Thanks to the coaching, I can act with authority and authenticity in any situation.
Philip supported me over several months as a sales and management coach in building out the sales function for MotionLab Berlin and the Deep Tech Hub (de:hub initiative). When I started in my role as Business Development Associate, a lot was still unclear — not least because the department was being built from scratch. Philip's targeted coaching helped me enormously to find a structured entry point and become effective quickly. Thanks to his support I now regularly win new B2B customers — often with complex business cases and project volumes in the high five-figure range. What I especially appreciate about Philip is his open and direct manner.
He names challenges clearly, but always comes with concrete proposed solutions. Through his feedback we didn't just set up new sales processes together — we also visibly improved internal workflows. The mentoring is personal and individual, and I particularly like that he teaches sales and business development based on proven concepts that you then immediately apply in practice, tailored to your own situation. There's none of the shallow memorization and script-reading you often see in sales. That's exactly what makes conversations with potential customers today noticeably more authentic, more enjoyable, and more successful. Especially for building new sales structures, an experienced coach like Philip is, from my perspective, indispensable. I recommend him without hesitation.
When I started in new business at Valkental, I didn't come from a classic B2B sales setup. I had previously worked as an account manager, but I didn't yet have a structured, conceptual understanding of new-business sales. Through the coaching with Philip I've built up significantly deeper sales expertise — including conversation flow, questioning technique, objection handling and building a clean, goal-oriented and high-revenue pipeline.
The result: I bring in stable, predictable and recurring revenue in new business. The revenue targets set for me were ambitious and have been met and exceeded since I started, across the past year. As a result I've been able to reliably hit my performance-based target compensation. I regularly bring in high five-figure revenues in pure new business every month. What I especially appreciate is that the collaboration doesn't end at onboarding. Sales is understood here as an ongoing development process. Even though Philip is formally an external coach, the collaboration feels very integrated, because he deeply understands sales, human psychology and also Valkental's sales processes and strategy. For me this coaching is a clear added value of working at Valkental and a key factor for my current sales success.
The team behind your sales
Philip Gottschlich — Head of Sales, Coach & Mentor
As external Head of Sales, coach and mentor we support companies and startups in building B2B sales — from the first pipeline to predictable seven-figure annual revenues.
- Coach in the deep tech and startup space
Official Sales Coach of MotionLab Berlin / Deep Tech Hub Berlin (a de:hub initiative of the German Federal Ministry for Economic Affairs) — directly involved in sales build-out at the heart of the German startup and tech scene.
- Hands-on & partnership-driven
Personal, structured, authentic — designed for sustainable results, not short-term sales tricks.
- Track record of demonstrable sales results
Built sales teams from zero and scaled them, through targeted structure and coaching, to stable seven-figure annual revenues.
Tech & AI in the partner setup — Sebastian & Florian
For AI and automation in sales we work closely with Sebastian and Florian — two partners who focus exactly on where technology measurably drives revenue.
- Sebastian — AI & automation
10+ years of IT experience; builds AI solutions that take load off sales and marketing — from first customer contact to closed deal.
- Florian — sales psychology & marketing
10+ years of marketing experience from global brands to startups; makes sure AI doesn't just work but actually lands psychologically in customer conversations.
Together we combine strategy, technology and sales — and apply AI where it drives real revenue impact.
First market reaction. Then a sales system. Then scaling.
Each phase is a self-contained outcome — you decide where you get in and how far we go together.
Outbound Proof
We test if and how your offering generates qualified demand through direct sales. We define target audiences, build lead lists, develop messaging, launch cold email / cold calling and measure real market reaction.
- Target customer hypotheses
- AI-driven lead research
- Cold email / cold calling
- First replies and conversations
- Pipeline kick-off
- Clear learnings
- New customers / partnerships won (success fee)
A relatively manageable setup fee to get started + success fee. In the 'Done with you' variant with your own team member, a reduced setup fee applies which, among other things, covers the full sales coaching.
Sales System Build
Once the proof works, we turn it into a repeatable sales process. Individual wins become a system with CRM structure, follow-up logic, playbooks, KPI tracking and clear ownership.
- CRM and pipeline structure
- Follow-up process
- Sales playbooks
- KPI dashboard
- Outreach process
- Team and resourcing logic incl. individual coaching
Setup project + retainer, optionally with a success-based component.
Head of Sales as a Service
Once the sales approach is in place, we take over the ongoing management on request: pipeline reviews, KPI analysis, coaching, campaign optimization and AI-driven sales steering — without needing to build an expensive full-time leadership role from day one. Considerably more cost-efficient than a classic sales director, and — thanks to experience and team setup — independent of individual people (avoiding the "sales star" problem).
- Ongoing sales management
- Weekly reviews
- KPI and pipeline management
- Coaching
- AI-driven analysis
- Sales management center
Monthly retainer to take on sales ownership. Alternatively a performance model with a reduced retainer plus success fee — possible, but usually more expensive and more volatile in the long run.
How much do we take on — how much does your team do?
We largely take on cold calling, email outreach and meeting generation. A relatively manageable setup fee to get started + success fee on deals won.
You provide a suitable person from your team — ideally with sales experience, but not strictly required — with clearly documented commitment during the collaboration. They handle cold calling and, where relevant, further sales conversations; we coach and build processes, tech and playbooks together with you. In return, a reduced setup fee applies which, among other things, covers the full sales coaching. The success fee remains.
Which variant fits you best is something we clarify in the intro call — free of charge and non-binding.
From target customers to pipeline: everything a direct new-customer channel needs.
Depending on the phase, we pull in exactly the right building blocks — from the first ICP workshop to ongoing pipeline management.
AI applied where it actually creates leverage in sales.
AI doesn't replace sales. AI amplifies it. We use AI for research, segmentation, personalization, email variants, follow-up suggestions, market analysis and reporting. What matters remains the same: real conversations with real target customers.
- Better target-customer research
- Faster personalization
- Segmented outreach
- Faster testing of different offering angles
- Structured analysis of market reaction
- Better follow-up discipline
For companies with a B2B offering that already have an offer — but not yet a predictable new-customer channel.
- Companies with a validated B2B offering
- Companies with products or services that require explanation
- Companies with high deal values or high customer lifetime value
- Founder-led sales teams
- Companies with first customers but no scalable outbound process
- Companies without dedicated SDR / sales build-out resources, or where the build-out isn't running optimally so far
- Companies that need more qualified conversations and closes with real customers
- Companies with completely unvalidated offerings and no paying customers
- Companies with very low deal values
- Companies with B2C offerings
- Companies with unclear target audiences
- Companies that just want cheap meetings
- Teams without willingness to follow up and collaborate, or with visibly missing commitment to joint execution
Not a classic lead-gen agency and not just plain sales coaching.
We don't just deliver contacts or surface-level meetings. Our goal is a commercially sound new-customer channel: audience, messaging, outreach, phone, follow-up, CRM, pipeline and analysis.
Classic lead-gen agency
- Focus on meetings
- Often little context
- Little ownership after handover
- Barely any system build-out
Classic sales coaching
- Focus on training
- Little operational execution
- Often no direct market reaction
- Depends on internal execution
outboundpartner.io
- Target customers + messaging + outreach + phone + follow-up + pipeline
- Real market reaction
- Performance-driven entry
- Transition into a repeatable sales system
A working new-customer channel is too important to leave to chance.
When a B2B offering already works but new customers still arrive too randomly, the issue usually isn't the market — it's a channel problem. We test that channel under real conditions and build a system out of the signals that work.
Every month without a predictable new-customer channel isn't a neutral state — it's lost business. Depending on business model and potential, we're talking six- to seven-figure amounts per year that simply don't make it into the pipeline. The earlier a systematic sales approach is in place, the sooner lost revenue becomes realizable.
Let's check whether direct sales can work for your offering.
In a short call we look at offering, target audience, deal size, existing customers and possible outbound levers.