We open and manage your direct outbound B2B sales channel together with you, using cold calling, cold outreach, training as well as sales processes proven for outbound — supported by our own purpose-built software and the latest AI tools. Where needed, we help you recruit top salespeople. From it, we build a scalable outbound sales system together with you.
* In the intro call we take an honest, critical look at whether a B2B cold-outreach channel actually makes commercial sense for you.
We work with companies that …
Our compensation is tied to your results – depending on the program:
* If new revenue of a minimum of €300,000 within the agreed term is realistic after a joint viability analysis.
How the model works







When a B2B offering already works but new customers still arrive too randomly, the market usually isn't the problem — what's missing is a systematic outbound engine. New customers come from referrals, network, founder-led sales or pure inbound activity. Outbound, by contrast, was either never properly tested or fell flat on weak lists, generic messaging, missing follow-up or poor management.
Tap a point for more detail
We combine classic sales work with modern AI infrastructure: finding target customers, personalized outreach, phone follow-up, building pipeline and analyzing which audience and offering angle really works.
The goal isn't just more activity — it's real market reaction: replies, conversations, opportunities and solid learnings. And in the end, what really matters — new customers and partnerships actually won.
Structural build-out and individual coaching as the success formula — excerpts from feedback by coachees from B2B projects we've delivered with Outbound Sales System Build and hands-on coaching.
We build sales departments from zero and guide them to seven-figure annual revenues. We are also an official sales service provider of Deep Tech Hub Berlin (de:hub initiative of the German Federal Ministry for Economic Affairs).

Since we started the B2B sales function, a lot has happened through our collaboration. Philip owned the B2B build-out end-to-end as external Head of Sales and coach — from the first step to the first million in annual revenue, professionally and fully independently.
As founder of Valkental GmbH I was facing a typical challenge back then: a strong product, but no functioning B2B sales. We got the occasional inbound request, but there was no dedicated team and no processes. I first tried to run and build sales myself — it quickly became clear that this wasn't the right way.
That's when I started working with you. Philip stepped in operationally as external sales lead and coach right away. Through cold outreach, hiring strong salespeople and training, you systematically built the B2B sales function and established solid structures from day one — CRM, tracking, processes.
After just two years of working together, B2B has become a real pillar of the business: 500+ long-term and hundreds of additional B2B customers, seven-figure annual revenue, 4 successful salespeople delivering high five-figure numbers every month. And from my perspective as a founder, the decisive part: the investment paid back quickly. It's a lasting asset.
What made working with you especially valuable: you combine deep sales expertise with the reality of startups and sometimes difficult market phases. Challenges aren't analyzed in theory — they're tackled and solved directly in practice, with an optimistic and hands-on approach.
Founders shouldn't underestimate B2B sales. Building it out is highly complex and requires expertise, clear structure from the start, and a deep understanding of what sales build-out actually demands — especially when starting from zero.
For me this collaboration was decisive for our success. During the collaboration, several million euros in net B2B revenue have already been generated for us.
I can recommend this without reservation.
The coaching made a real difference for me and was worth its weight in gold. Sales is taught very authentically — not theoretical or scripted, but grounded in reality and directly tied to my own conversations. Especially helpful is the clear, solution-oriented approach. Existing challenges are analyzed precisely and translated into concrete, immediately applicable solutions. That creates quick clarity and confidence in daily sales work.
The impact shows in the results too. Through the coaching I've been able to meaningfully increase my revenue — with individual months adding a solid five-figure uplift in new business. Beyond pure performance, my fundamentally positive attitude toward sales has become even stronger. Even in challenging phases I now have significantly more clarity and confidence. Thanks to the coaching, I can act with authority and authenticity in any situation.
Philip supported me over several months as a sales and management coach in building out the sales function for MotionLab Berlin and the Deep Tech Hub (de:hub initiative). When I started in my role as Business Development Associate, a lot was still unclear — not least because the department was being built from scratch. Philip's targeted coaching helped me enormously to find a structured entry point and become effective quickly. Thanks to his support I now regularly win new B2B customers — often with complex business cases and project volumes in the high five-figure range. What I especially appreciate about Philip is his open and direct manner.
He names challenges clearly, but always comes with concrete proposed solutions. Through his feedback we didn't just set up new sales processes together — we also visibly improved internal workflows. The mentoring is personal and individual, and I particularly like that he teaches sales and business development based on proven concepts that you then immediately apply in practice, tailored to your own situation. There's none of the shallow memorization and script-reading you often see in sales. That's exactly what makes conversations with potential customers today noticeably more authentic, more enjoyable, and more successful. Especially for building new sales structures, an experienced coach like Philip is, from my perspective, indispensable. I recommend him without hesitation.
When I started in new business at Valkental, I didn't come from a classic B2B sales setup. I had previously worked as an account manager, but I didn't yet have a structured, conceptual understanding of new-business sales. Through the coaching with Philip I've built up significantly deeper sales expertise — including conversation flow, questioning technique, objection handling and building a clean, goal-oriented and high-revenue pipeline.
The result: I bring in stable, predictable and recurring revenue in new business. The revenue targets set for me were ambitious and have been met and exceeded since I started, across the past year. As a result I've been able to reliably hit my performance-based target compensation. I regularly bring in high five-figure revenues in pure new business every month. What I especially appreciate is that the collaboration doesn't end at onboarding. Sales is understood here as an ongoing development process. Even though Philip is formally an external coach, the collaboration feels very integrated, because he deeply understands sales, human psychology and also Valkental's sales processes and strategy. For me this coaching is a clear added value of working at Valkental and a key factor for my current sales success.

As external Head of Sales, coach and mentor we support companies and startups in building B2B sales — from the first pipeline to predictable seven-figure annual revenues.
Official Sales Coach of MotionLab Berlin / Deep Tech Hub Berlin (a de:hub initiative of the German Federal Ministry for Economic Affairs) — directly involved in sales build-out at the heart of the German startup and tech scene.
Personal, structured, authentic — designed for sustainable results, not short-term sales tricks.
Built sales teams from zero and scaled them, through targeted structure and coaching, to stable seven-figure annual revenues.
For AI and automation in sales we work closely with Sebastian and Florian — two partners who focus exactly on where technology measurably drives revenue.
10+ years of IT experience; builds AI solutions that take load off sales and marketing — from first customer contact to closed deal.
10+ years of marketing experience from global brands to startups; makes sure AI doesn't just work but actually lands psychologically in customer conversations.
Together we combine strategy, technology and sales — and apply AI where it drives real revenue impact.
Whether you want to validate outbound, build a complete sales system or professionally manage existing structures: you enter with the program that matches your current needs.
We test if and how your offering generates qualified demand through direct sales. We define target audiences, build lead lists, develop messaging, launch cold email / cold calling and measure real market reaction.
Setup fee plus success fee.
We build a repeatable sales process together with you. Initial sales experience or individual wins become a system with CRM structure, follow-up logic, playbooks, KPI tracking and clear ownership.
Setup fee / retainer, including a joint target agreement with success-secured compensation.*
* If new revenue of a minimum of €300,000 within the agreed term is realistic after a joint viability analysis.
Once the sales approach is in place, we take over the ongoing management on request: pipeline reviews, KPI analysis, coaching, campaign optimization and AI-driven sales steering.
Typically longer terms (1–3 years depending on the business model), including a joint target agreement with success-secured compensation.*
* If new revenue of a minimum of €1,000,000 within the agreed term is realistic after a joint viability analysis.
You either step into sales operationally as a founder for the start – or you provide a suitable sales person from your team. We guide you professionally, because only if you walk this path yourself at least for the start will you truly understand and master sales.
Over time, we build the structure together on top of that, hire sales staff with you and expand the system.
In some cases and depending on the business model and agreement, it may be possible after discussion for us to take on most of the operational sales work — from cold calling and email outreach to meeting generation. This naturally requires additional resources.
AI doesn't replace sales. AI amplifies it. We use AI for research, segmentation, personalization, email variants, follow-up suggestions, market analysis and reporting. What matters remains the same: real conversations with real target customers.
We don't just deliver contacts or surface-level meetings. Our goal is a commercially sound new-customer channel: audience, messaging, outreach, phone, follow-up, CRM, pipeline and analysis.
When a B2B offering already works but new customers still arrive too randomly, the issue usually isn't the market — it's a channel problem. We test that channel under real conditions and build a system out of the signals that work.
Every month without a predictable new-customer channel isn't a neutral state — it's lost business. Depending on business model and potential, we're talking six- to seven-figure amounts per year that simply don't make it into the pipeline. The earlier a systematic sales approach is in place, the sooner lost revenue becomes realizable.
In a short call we look at offering, target audience, deal size, existing customers and possible outbound levers.